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What is SEO?
SEO is gaining popularity day by day. The SEO job market is giving lots of new opportunities to the young aspirants. SEO stands for Search Engine Optimization. The word SEO has become fancy and very much highlighted word in the internet world.
SEO is can be an art/process/function/skill/techniques used by smart brains to make a webpage perform good in the search engine in general ( the best are Google, Yahoo, and Bing). SEO deals with the web contents, links, urls, bots, and lots of other technical areas. Big organizations like HP, IBM, Oracle, Dell spend huge amount for their websites to be ranked first on any search engines. SEO involves a lot of technical areas. Some websites do not have any contents on their website, still if you type in the website name, it gets listed first. There are lots of background process running to make the page ranked first.
The best practise followed in SEO has always been controversial and disagreed. Different people have different opinions about SEO.

Let's see the important abbreviations used when dealing SEO (Search Engine Optimization). The first one has already been discussed. The rest are:
    1. SERP - Search Engines Results Page 
    2. PR - Page Rank 
    3. IBL - In Bound Link 
    4. CTR - Click Through Rate 
    5. CTA - Content Targeted Advertising 
    6. SEM - Search Engine Marketting 
    7. LSI - Latent Semantic Indexing 

As we go, we would see what are these abbreviations. SEO involves other keywords as well, which are important for any SEO analyst.


~iTechColumn

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