“Say a visitor visited your article page and left the page/site without clicking on a second page linked on the landing page”.
Reasons for bounces to occur:
1. Visitor’s browser got closed automatically or manually.
2. Visitor’s network went down.
3. Visitor din’t find the information looking for and closed it.
4. Visitor hit the back button on the browser.
5. Visitor’s PC got restarted/shutdown.
6. Visitor clicked on an external link on your landing page.
7. Visitor clicked on an ad.
8. Visitor typed in a new URL on the browser.
9. Visitor searched something new on the browser.
10. Visitor got annoyed by the site graphics, layout, ads, popup, and so on.
All of the above reasons can cause your visitor to leave your site*.
*Conditions apply: If the visitor clicks on any other link within the site after landing on the web page.
Formula for bounce rate:
Bounce rate = Visits that left after one page / Total number of visits
“Obviously, the lower the bounce rate the better for your site because visitors are being engaged by the content and design of your site and they are clicking a second page, third page and so on”
How to find bounce rate of your site?
Web analytic program like Google Analytics can easily track the bounce rate of your site. This tool is a very handy tool to keep track of our site’s traffic.
What is a low bounce rate?
At this point, you may be wondering what is a low bounce rate? whether a low bounce rate is 60%? 20%? or 40%?
Unfortunately, there is no definite answer for this question. The low bounce rate can vary for different sites, or different contents or the source sending you the traffic
Content based websites like blogs and news portals will naturally have lower bounce rate because of the nature of the site. But, online shopping portals or a product based website will have a high bounce rate comparatively. With the former, visitors will be more excited to read more articles/news, whereas the latter will want you to either buy or leave right away.
Some numbers/rates for reference:
High – 80% and more(regardless of the type of website)
Normal – 40% – 80% ( for most websites)
Very good – Below 40%
Excellent (Rare) – Below 20% mark
Hope you liked this article. Your comments are welcome. Stay tuned for more such interesting stuffs.