With the sheer number of websites on the Internet today, many businesses and blogs struggle with getting enough people to come to their website and convert in the way required for the business to stay afloat. Especially if you take a particularly hard sales approach, you might wind up alienating more people than appealing to them.
One way to soften yourself up is to use your blog as the first touch point for people to get introduced to your business. To help you in doing this, here are three ways to use your blog to drive more traffic to your website.
Get Your SEO Right
Having a beautiful website that people love to visit and use is just the tip of the iceberg for creating a successful website. In order for people to be able to find this beautiful website amid the masses of other websites, you need to get your SEO right.
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According to Matt Bowman, a contributor to Business.com, the best way to ensure that your SEO efforts are going to get you the results you want is to ensure that any content you’re writing is better than anything your competitors are putting out in addition to targeting the right keywords. By figuring out what keywords you need to target that will be attainable for getting you on the first page of any search, you’ll be able to make sure that you’re writing content that will give you the best chance of having your SEO work for you.
Promote Use Social Media
In order to get more eyes on your website, you can use content from your blog to help guide them there. But to get the right eyes on your blog content that will eventually lead to creating a customer out of a follower, you’ve got to promote appropriately on social media.
To do this, Dan Shewan, a contributor to WordStream.com, you should be sure that you’re not trying to promote your content on the wrong channels for your business. So if you have content that’s irresistible for people not to click on, Twitter might be the best social platform for you. But if you have very visual content to share, Instagram or Pinterest may work out better for your promotion goals.
Partner With The Right Guest Bloggers
Sometimes, your blog needs a little more help than you’re able to give it with your current following. In situations like this, you might want to look into getting a guest blogger to give you some love so that their followings get exposed to you and your blog.
Additionally, Rebecca Riserbato, a contributor to HubSpot.com, shares that you can also try to become a guest blogger on other, potentially more popular blogs as well in the hopes of getting more eyes on your name in an effort to bring them to your blog and, ultimately, your website.
If you’re needing to get more traffic to your website, consider using the tips mentioned above to help you use your blog to give you a boost here.